Local commerce plays a fundamental role in the economy of any city. However, digitalization remains a challenge for many small businesses that need effective tools to sell online and reach more customers.
Recognizing this need, the City of Irún launched an online platform years ago to help local businesses sell their products. However, over time, the platform began experiencing performance issues and functional limitations, making it difficult for businesses to scale.
To address this challenge, the city decided to modernize the platform and equip it with new tools to enhance the experience for both merchants and customers. For this project, they partnered with cinfo, and in just two months, we transformed the platform into a faster, more modern, and feature-rich solution.
A More Powerful Local Commerce Platform with OTT Technology
The project’s goal was clear: to provide Irún’s local businesses with a powerful, flexible, and easy-to-use digital platform that not only enables online sales but also enhances customer interaction through video.
To achieve this, cinfo implemented a full-scale transformation that included:
✅ Complete replacement of the platform with a more modern and efficient version.
✅ Faster speed and performance, ensuring a smooth user experience.
✅ New features for both businesses and customers.
✅ Integration of an OTT multimedia platform, allowing businesses to upload product videos and stream live from their stores.
🎉 The result: A revamped platform that strengthens local commerce and enhances digital connections between stores and customers.
📢 Explore Irún’s new eCommerce and OTT platform:
🛍️ 👉 irun.market
📺 👉 ott.irun.market
What Features Does the New Platform Offer?
The platform’s modernization not only improves its performance but also introduces new tools to create a more engaging and effective online shopping experience.
🔹 Featured products & store locator.
🔹 Promotions & personalized pages for each business.
🔹 Flexible delivery options: click & collect and nationwide shipping.
🔹 Multi-language support to reach a wider audience.
🔹 Category-based search & price filters for better navigation.
🔹 Cross-selling through the OTT platform.
🔹 Live streaming from stores, providing a more personal shopping experience.
With these improvements, businesses in Irún can now offer a richer and more dynamic digital shopping experience, helping to revitalize local commerce and increase sales.
Conclusion
Digital transformation is key to the growth of local businesses. Thanks to this upgrade, Irún now has an advanced platform that facilitates online sales and customer interaction through video.
At cinfo, we specialize in developing digital solutions that optimize processes and enhance user experiences.
💬 Does your business or city need a similar platform? Tell us your vision, and we’ll help make it a reality!