The Council of Lalín, with 20,207 residents, will spend 5,000 euros on an advertising campaign to increase the number of registrations in the municipality and thus promote social dynamism and public services.
The annual campaign, developed by cinfo, will be based on different types of dissemination, mixing digital media such as website, mailings, banners with traditional media such as billboards, print advertising, leaflets, radio spots and contests.
With this campaign, the Concello will seek to consolidate its fixed population and maintain the first category in terms of municipalities, which requires a population of over 20,000 people.